design
Big boots big attitude
Big Boots, Big Attitude was a campaign I created for Dr. Martens that celebrates bold self-expression through fashion. The concept highlights the iconic, chunky silhouette of Dr. Martens boots as more than just footwear…they’re a statement. Featuring fashion forward individuals with unapologetic style, the project showcases how big boots can reflect even bigger confidence. From streetwear to high fashion, the campaign repositions Dr. Martens as not only durable and tough, but also trendsetting and expressive.
noodl’d
I worked with a team of three to create Noodl’d, a modern pasta brand designed to stand out in a traditional market. We built the brand identity and packaging for people who value quality, creativity, and food as an experience. This project taught me how to collaborate, balance ideas, and build a cohesive visual system
Chill and churn
For this project, I created an original brand called Chill and Churn, a California-based ice cream company inspired by the state’s laid-back, beachy vibe. I developed the logo and brand story, which traces its roots from colorful ice cream trucks to a beloved storefront. With small-batch, high-quality ingredients, Chill and Churn captures the carefree spirit of California in every scoop.
crofters Jam
For this project, I rebranded an existing jam product by completely redesigning its label to create a fresh, modern identity. Using thoughtful typography, color, and visual elements, I aimed to make the packaging more eye-catching and reflective of the brand’s story. The final design highlights the product’s quality while giving it a more engaging shelf presence.
guess denim
Denim That Lives Forever is a reimagined campaign for Guess that focuses on the timeless quality and lasting power of their iconic denim. Inspired by the brand’s legacy of bold and stylish pieces, this project positions Guess jeans as more than just fashion. They are built to stand the test of time. With a modern visual twist on classic Guess advertisements, the campaign highlights how their denim becomes part of your story, evolving with you while never going out of style.
marin county map
Here’s a project I worked on where I created a map of my hometown using Adobe Illustrator. I focused on highlighting local landmarks and places that are meaningful to me, while practicing layout, color, and icon design. It was a fun way to combine personal storytelling with design skills.
Just the best part
These are three ad campaigns I created for Ben & Jerry's Cookie Dough Bites. The concept highlights ‘just the best part’ of various desserts—just like these bites deliver the best part of cookie dough ice cream, without the ice cream
Fix your worst day ever
This project explores the idea of how Vaseline can fix your worst day ever through simple everyday moments. I created visuals that highlight all the surprising ways the product can come to the rescue from a squeaky door hinge to small daily annoyances. The tone is light fun and rooted in showing how one product can make a big difference.